Magazines

The magazine I propose will be called "Random Pictures". The idea behind it is a magazine aimed at presenting interesting pictures from around the world, whether it be of people, places, or both. It has no specific subject other than compiling scenes from around the world from all realms of society. It is different from existing magazines because it isn't aimed at any specific demographic or psychographic, and it has a univeral appeal that you don't always find with more esoteric magazines.

The only psychographic this magazine will be aimed at is anyone with an interest in world cultures, places, architecture, natural beauty, philosophy, or anything in between. Since everyone likes looking at pictures (unless you're blind) there are basically no limits to the appeal of the magazine.

Other magazines serving this psychographic (this magazine isn't aimed at a particular demographic) might include National Geographic, Budget Travel, Architectural Digest, Popular Photography, among others. It puts many different psychographics under the same roof.

The magazine will have no problem finding advertisers. It could attract camera companies such as Canon, online book sellers like bookcrossing.com, possibly Rosetta Stone, car companies like Ford, travel websites, such as Travelocity, or anything else that relates to those areas of interest.

Five articles that might kick off the premier issue could include "Random City: Cupertino", "Shanghai - 20 pictures", "3 Random people", "Picture of the Day pg. 35", and "5 amazing places you've never heard of". The layout of the articles will stay relatively consistent throughout each issue since the pictures will be changing each issue, which would not be a problem because of the surprise and unpredictability of the pictures. Opening the magazine would be a surprise, much like opening Christmas presents.

The cover of the premier issue would show a picture of a building in Shanghai (since the city has such amazing architecture), which would be any of it's prominent ones. The cover won't be composed of just one picture but would have a centerpiece picture flanked by pictures of the same building from more obscure angles and/or locations amidst the building. The names of articles will be reserved from the lower part of the cover and be listed in a bullet point fashion, but maybe with different sized and styles of font in different colors to make it a little more interesting. I feel that the traditional style of covers with words all over the place is somewhat unoriginal. The text "Random Pictures" will be in very stylish letters, in hopes of attracting younger and older readers alike, unlike National Geographic which has a more scholarly, older-person look.